Beginning in 2021, Studio Marie collaborated with Bread Beauty Supply — a clean haircare brand known for celebrating textured hair, to strengthen their community strategy and amplify its reach in both Europe and the US. We focused on two key initiatives: building an engaged community and overseeing influencer gifting for their hero products — the Hair Oil, Hair Cream, Hair Wash and Macadamia Oil.

To drive authentic advocacy, Studio Marie conceptualized and launched the brand’s first ambassador program, or “Breadheads.” This program brought together 100 plus enthusiastic members, ranging from micro-influencers to loyalists in the textured hair care space. Through curated giftings, personalized outreach and community-building efforts, Studio Marie helped Bread foster a sense of belonging among its core audience while organically expanding brand awareness.

The result was growing a community of 300+ diverse voices who not only championed the brand’s ethos but also strengthened its presence in the competitive beauty and haircare space.