GAP
Gap engaged Studio Marie in a comprehensive social media audit to evaluate the performance of its digital presence across key social channels, identify growth opportunities, and optomize content strategy to strengthen brand relevance and engagement with consumers online.
Key Findings
Strong brand recognition and heritage, consistent visual identity across channels, engaging re-brand across social
Lower engagement rates compared to competitors; reliance on promotional content and product photography rather than community-driven storytelling.
Opportunity to leverage nostalgia, heritage and 90s brand equity through content pillars, collaborate with diverse young creators, and experiment with interactive social formats.
Project date: November 2024
Los Angeles
Recommendations
Reframe content strategy around culture-first storytelling instead of solely product promotion
Increase investment in video formats with creator-led activations to connect with younger and emerging audiences
Implement a community management strategy to foster two-way conversations and build loyalty
Introduce campaign-level reporting dashboards and social listening tools to track sentiment and real-time performance across platforms
Work
Kin Euphorics
Bread
Buffy